What You'll Learn:

  • 1

    Course Video Segments

    • 1 - Introduction To Lead Generation (2:25)

    • 2 - The Right Settings For Google Ads (4:13)

    • 3 - The Right Settings For Facebook Ads & Instagram Ads (5:44)

    • 4 - How To Create a Compelling Google Ad (6:06)

    • 5 - How To Create a Compelling Facebook / Instagram Ad (5:17)

    • 6 - Tracking & Testing: Why It Matters (2:41)

    • 7 - Tracking & Testing: Real Examples & Results (5:48)

  • 2

    Check Your Learning

    • Check your learning

  • 3

    Key Takeaways

    • Download PDF of Key Takeaways

Teaching Member:

Founder, The I Do Society

Mark Chapman

Mark began his journey as a wedding professional in 2006. He went through all the ups & downs of trying to grow a wedding business for several years. Along the way he discovered an excitement and skill for advertising. In 2010 he began to help others build campaigns and generate leads... and before he knew it, an agency was born! Since then he has dedicated his career to helping other wedding professionals get the most out of their advertising efforts. He teaches advertising at industry conferences multiple times a year, constantly stays ahead of the curve and leads his team in helping hundreds of wedding industry businesses across the nation.